Mallow & Marsh

As a Creative Executive, I conceptualised, strategised and executed design-led projects, content and campaigns to achieve seasonal marketing objectives for the FMCG start-up.

Responsible for leading the design of digital assets and online ads for product launches and promotions; raising brand awareness and engagement with customers. Created print assets for various campaigns and ranges including new product packaging, print ads for magazines and catalogues, merchandise, flyers, POS retail displays and in-store FSDUs and CDUs. Designed trade show stands, such as London Coffee Festival 2022, as well as wider experiential sampling events and pop-up activations for new stockists.